THE DEVELOPMENT STRATEGY OF THE CIVIL APPARATUS OF PEMALANG REGENCY THROUGH THE BUREAUCRATIC EVALUATION INFORMATION SYSTEM (SERABI)

Purpose: The purpose of this study was to evaluate the implementation and effectiveness of the SERABI
(Bureaucratic Reform Evaluation System Application) in monitoring and evaluating the state civil apparatus in
Pemalang Regency, and to identify any obstacles encountered in its use.

Theoretical reference: The study is grounded in the theory of e-government and its role in enhancing public
administration through technological innovations, specifically in the context of bureaucratic reform and public
service delivery.

Method: The research employed a qualitative method with a descriptive approach to assess the implementation of
the SERABI application. Data were collected through direct observation, interviews, and document analysis
related to the usage of the SERABI system by various Organizational Units (OPDs) within the Pemalang Regency
Government.

Results and Conclusion: The study found that the implementation of the SERABI application in Pemalang
Regency has generally been successful, with most OPDs completing self-assessments and inputting the required
data into the system. However, there were discrepancies in the evaluation scores for three OPDs, which received
a grade of D, indicating room for improvement. The results suggest that while the SERABI application has been
effective in promoting compliance and facilitating bureaucratic reform, certain challenges remain, particularly in
ensuring the accuracy and consistency of the evaluations.

Implications of research: The findings imply that while e-government applications like SERABI can significantly
improve the efficiency and transparency of bureaucratic processes, continuous monitoring, training, and support
are necessary to address implementation challenges and improve system accuracy. Policymakers and
administrators can use these insights to refine their strategies for deploying similar e-government solutions.

Originality/value: This study provides valuable insights into the practical application of an e-government
innovation in a regional setting. By focusing on the SERABI application, it highlights the specific challenges and
successes associated with using technology to drive bureaucratic reform, offering a model for other regions looking
to implement similar initiatives.

Keywords: Strategy, State Civil Apparatus, Bureaucratic Evaluation Information System.