Systematic Review and Bibliometric Analysis of Islamic Marketing in the Scopus Database 2017-2022

This study aims to categorize themes or concepts related to the study of Islamic marketing. Through descriptive analysis and the help of VOSviewer software, 399 Scopus indexed articles were obtained and published by major publishers such as Emerald, MDPI, Sage, Science Direct, Springer, Taylor, and Francis. The results show 399 concepts in the study of Islamic marketing, categorized into seven groups. In addition, this research is also related to dominant themes, such as the halal market, Islamic finance, service
quality, Islamic strategy, and social marketing. The significance of this research is the discovery of the
concept of Islamic marketing studies to help develop the conceptual framework in subsequent studies. Meanwhile, the limitation of this research is that the articles reviewed are only obtained from the Scopus database and do not have comparative data. Consequently, future studies must use a comparative analysis approach involving the Scopus database and the Web of Sciences (WoS).
Keywords: Systematic review, Islamic marketing, bibliometrics, VOSviewer