PUBLIC TRUST: WHAT, WHY AND HOW TO APPLY IT IN CREATING EXCELLENT SERVICE

This research article on public trust is based on the contents of the Professor Inauguration
Scientific Oration at the InstitutPemerintahan Dalam Negeri (IPDN). Public trust is an
important and interesting keyword to talk about to create excellent service. This study uses a
normative research method which is carried out by reviewing the contents of relevant
references while exploring relevant data, information, and knowledge as answers to questions
about what, why, where, when, who, and how (5W1H) application of public trust in realizing
the task, functions, and roles of institutions or organizations providing public services. Public
trust is a necessity, as a keyword and key success factor for realizing good, accountable, and
acceptable governance. Public trust is seen as a powerful panacea when the central and local
governments expect all implemented policies to be successful or excellent.